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Privacy Policy

Our Policy

This Privacy Policy applies to the WaterGuru website and licensed mobile applications which are owned and operated by WaterGuru, Inc. (We, Our, Us). The website has been created to provide visitors with information about our company, and the website application and our mobile applications permit registered users to control their WaterGuru System and to order replenishment supplies (collectively, the WaterGuru Service or Service). We will refer to (you, your) as both our visitors and registered users. This Privacy Policy sets forth WaterGuru’s policy about information, including personally identifiable data, such as your first and last name, title, email address and telephone number. (Personal Data) and that is collected from visitors and registered to the Service. This Privacy Policy describes how WaterGuru collects, uses, shares and secures the personal information you provide. It also describes your choices regarding use, access, and correction of your personal information. When WaterGuru collects information through our Service, the use of that information is limited to the purpose of providing the Service. The privacy policy for information WaterGuru otherwise collects through the Service is described below.

Information We Collect

When you interact with us through the Service, we may collect Personal Data and other information from you, as further described below:

Personal Data That You Provide Through the Service: We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, register for access to the Service or use particular functions. Wherever WaterGuru collects Personal Data, we make an effort to provide a link to this Privacy Policy.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data to the Service, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of WaterGuru and the authorized third-parties referred to herein located in the United States.

Non-Identifiable Data: When you interact with WaterGuru through the Service, we receive and store personally non-identifiable information. Such information, which is collected using various technologies, cannot presently be used to identify you specifically. WaterGuru may store such information itself, or such information may be included in databases owned and maintained by WaterGuru affiliates, agents or service providers. The Service may use such information and pool it with other information to track aspects of the Service operation. For example, tracked and pooled information may include the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors’ Internet service providers, Internet protocol (IP) addresses, browser type, referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site. It is important to note that no Personal Data is available or used in this process.

In operating the Service, we and our marketing and service partner providers may use a technology called “cookies” and other similar technologies. A cookie is a piece of information that the computer that hosts our Service gives to your browser when you access the Service. Our cookies help provide additional functionality to the Service and help us analyze Service usage more accurately, including functions like analyzing trends, administering the site, tracking users’ movements around the site and gathering demographic information about our user base as a whole. For instance, our Site may set a cookie on your browser that allows you to access the Service without needing to remember and then enter a password more than once during a visit to the Site. In all cases in which we use cookies, we will not collect Personal Data except with your permission. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Service features.

Aggregated Personal Data: In an ongoing effort to better understand and serve the users of the Service, WaterGuru often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and WaterGuru may share this aggregate data with its affiliates, agents and business partners. This aggregate information does not identify you personally. WaterGuru may also disclose aggregated user statistics to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.

Our Use of Your Personal Data and Other Information

WaterGuru uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Data for a particular reason, we may use the Personal Data for the reason it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data to obtain access to a Service, we will use your Personal Data to provide you with access to such Service and to monitor your use of such Service. WaterGuru may also use your Personal Data and other personally non-identifiable information collected through the Service to help us improve the content and functionality of the Service, to better understand our users and to improve the Service. WaterGuru and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. Also, if at any time you wish not to receive any future marketing communications, or you wish to have your name deleted from our mailing lists, please contact us as indicated below. If WaterGuru intends on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use before or at the time at which we collect the Personal Data.

Except as noted above, we will not share your information with any third party for direct marketing purposes.

Cookies and Other Tracking Mechanisms

We may use cookies in an effort to improve the quality of our Site. A cookie is a small data file that is sent to your computer when you first visit a website. Cookies usually include an identification number that is unique to the computer you are using. Such identifier can help us better understand our users and how they are using the website and the services. Cookies can improve the quality of service e.g. recognizing a user when he visits the site, displaying the site according to the user’s chosen user settings for language, and maintaining the security of the user’s account.

There are two types of cookies: session and persistent cookies.

  • Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.
  • Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity.

If you prefer, however, you can reset your browser so that it refuses all cookies, or notifies you when a cookie is being sent.  Currently, our systems do not recognize browser “do-not-track” requests. You may disable certain tracking mechanisms as discussed in this section (e.g., by disabling cookies), but such disabling will impair use of the Site.

Abandoned Carts

The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Data Analytics

We may directly collect analytics data, or use third-party analytics tools, such as Google Analytics to help us measure traffic and usage trends for the Site. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Sites. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.  You have the opportunity to object the processing of data through Google Analytics by installing a Browser-Add-On available at  You may obtain further information with respect to Google Analytics as well as their current Privacy Policy at

Data Subjects in the EU

For persons located in the European Economic Area (“EU Data Subjects”), we will process your personal information in accordance with the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (GDPR).  If you are located in the European Union, you are entitled to the following rights with regard to your personal information and data:

  • Right of access to your personal data, to know what information about you we hold
  • Right to correct any incorrect or incomplete personal data about yourself that we hold
  • Right to restrict/suspend our processing of your personal data

Additional rights that may apply to you in certain instances:

  • Right of data portability
  • Right to withdraw consent at any time (if processing is based on consent)
  • Right to object to processing (if processing is based on legitimate interests)
  • Right to object to processing of personal data for direct marketing purposes
  • Right of erasure of your personal data from our system (“right to be forgotten”) if certain grounds are met

To exercise your privacy rights, you can email us at the address given below in the  “How Can I Contact WaterGuru” section of this Policy.

If you believe our processing of your personal information violates data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged violation.

For EU Data subjects, we rely on the following legal bases to process your personal information:

  1. Performance of a contract: The use of your personal information may be necessary to perform the contract that you have with us (such as an investment contract).
  2. Legitimate interests: We may use your information for our legitimate interests, such as to provide you with the best suitable content of the Site, emails and newsletters, to improve and promote our products and services and the content on our Site, and for administrative, fraud detection and legal purposes.
  3. Consent: We may rely on your consent to use your personal information for certain purposes, including direct marketing purposes (such as email marketing). You may withdraw your consent at any time by contacting us at the addresses at the end of this Policy. Withdrawal will not affect the lawfulness of processing before the withdrawal.


We apply a general rule of keeping personal information only for as long as required to fulfill the purposes for which it was collected. However, in some circumstances, we may retain personal information for other periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request, for so long as required.  In specific circumstances, we may also retain your personal information for longer periods of time corresponding to a statute of limitation, so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

Our Disclosure of Your Personal Data and Other Information

WaterGuru is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third-parties without further notice to you:

• Business Transfers: As we develop our business, we might sell or buy businesses or assets. If we are involved in a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

• Related Companies: We may also share your Personal Data with our related companies for purposes consistent with this Privacy Policy.

• Agents, Consultants, and Related Third Parties: WaterGuru, like many businesses, sometimes hires other companies to perform identified business-related functions. Examples of such functions include mailing information, maintaining databases and processing payments. When we employ another entity to perform a specific function, we only provide them with the information that they need to perform their specific function.

• Legal Requirements: WaterGuru may disclose your Personal Data if required to do so by law such as to comply with a subpoena, bankruptcy proceedings, or similar legal process or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of WaterGuru, (iii) act in urgent circumstances to protect the personal safety of users of the Service or the public, or (iv) protect against legal liability.

• Prior Consent: We may also disclose your personal information to any other third party with your prior consent.

• Text Messaging: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties

Your Choices

You can visit the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain services. If you request that WaterGuru delete your Personal Data after granting you access or use of a WaterGuru service, WaterGuru may de-authorize some or all of your use of the Service.

This Privacy Policy does not apply to any Personal Data collected by WaterGuru other than Personal Data collected through the Service. This Privacy Policy shall not apply to any unsolicited information you provide to WaterGuru through the Service or any other means. This includes, but is not limited to, information posted to any public areas of the Service, such as forums, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, Unsolicited Information). All Unsolicited Information shall be deemed to be non-confidential, and WaterGuru shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.


Children’s Privacy

Our Site and services do not address anyone under the age of 18. We do not knowingly collect personal identifiable information from children under 18. In the case we discover that a child under 18 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at the email set forth below.

Links to Other Web Sites:
This Privacy Policy applies only to the Service. The Service may contain links to other websites not operated or controlled by WaterGuru (the Third-Party Sites). The policies and procedures we described here do not apply to the Third-Party Sites. The links from the Service do not imply that WaterGuru endorses or has reviewed the Third-Party Sites. We suggest contacting those sites directly for information on their privacy policies.

WaterGuru takes reasonable steps to protect the Personal Data provided via the Service from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no website or Internet or email transmission is ever fully secure or error-free. In particular, email sent to or from the Service may not be secure. Therefore, you should take special care in deciding what information you email to us. Please keep the security limitations in mind when disclosing any Personal Data to WaterGuru via the Internet. If you have any questions about the security of your personal information, you can contact us at

We may retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.

Other Terms and Conditions

Your access to and use of the Service is subject to the Terms of Service at

Changes to WaterGuru’s Privacy Policy

The Service and our business may change from time to time. As a result, at times it may be necessary for WaterGuru to make changes to this Privacy Policy. WaterGuru reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or using a notice on this website before the change becomes effective. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Service after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information

Upon request, WaterGuru will provide you with information about whether we hold any of your personal information. To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Service. We will respond to your request within a reasonable timeframe.

How Can I Contact WaterGuru?

You may contact us with any questions relating to this Privacy Policy or submit any complaints or concerns by email at